Nurse 'N Go Becomes 'GoGoVie' as It Shifts Its Focus to a More Inclusive Babywearing Mar


Nurse 'N Go has rebranded and it's now going by the name of GoGoVie (GoGo means Active and Vie is French for Life or Lifestyle). The switch to GoGoVie also marks a shift in focus, as the startup plans to broaden its attention to a more inclusive clientele of babywearers.

According to Angelique Warner, Founder and President of GoGoVie, the change seems like an organic progression for the company.

I always started the business to design an ergonomic baby carrier which met the needs of those who are active, fashion-forward and on-the-go. More and more dads, grandparents, and other caregivers began expressing interest in my carri